The astonishing Pokémon-shaped Cheeto auction sold for a jaw-dropping $88,000!
Auction Highlights: The Charizard Cheeto
A stunning 3-inch Flamin’ Hot Cheeto, cleverly shaped like Charizard, recently sold for an eye-popping $87,840 at auction on Sunday. The excitement surrounding this particular snack was palpable, with a total of 60 bids placed. The winning bid was initially $72,000, which soared to $87,840 after including the auction house’s buyer’s premium. That’s some serious cash for just a few inches of cheesy goodness!

The Journey of a Legendary Snack
The Pokémon-shaped Cheeto made its grand entrance into the auction world on February 10, starting at a modest price of $250. It was discovered by a Georgia-based collectibles shop named 1st and Goal Collectibles sometime between 2018 and 2022. According to a Goldin representative, this Cheeto was in its natural form—no modifications were made to enhance its resemblance to Charizard.
Its fame skyrocketed in 2024 when the store’s workers stumbled upon it while sifting through a safe. The internet quickly took notice, and the Cheeto went viral. Following its newfound fame, the store enhanced its display case to preserve the Flamin’ Hot Cheeto and even added a custom Pokémon card-inspired nameplate. Ultimately, it found its way to the Golin auction block, and now it has a new home, destined to be remembered—and hopefully not to rot!
Not Quite the Top Seller
Despite the impressive sale price, the Pokémon-shaped Cheeto still isn’t the reigning champion of Cheeto auctions. That title belongs to a Flamin’ Hot Cheeto shaped like the late gorilla Harambe, which sold for a staggering $99,900 back in 2017. The Harambe Cheeto measured about 1.5 inches long, meaning its price per inch outshines Charizard’s. However, it remains unclear if the Harambe Cheeto was actually sold, as reports indicated that the winning bidder backed out of the deal.

Cheeto Connoisseurs Unite
While Cheeto enthusiasts may be a niche crowd, it’s obvious they exist! Frito-Lay even ran a Cheetos Museum, showcasing uniquely shaped snacks, but has since stepped back from that venture. They previously awarded $150,000 in prize money to those who submitted the top 10 best Cheeto shapes. Nowadays, aficionados seeking their Flamin’ Hot payday must turn to eBay or auction houses to find their golden snacks.
Conclusion
The auction of the Pokémon-shaped Cheeto has revealed the intriguing world of snack collectibles, showing just how far people will go for a piece of unique history. Whether you’re a Pokémon fan or just someone who appreciates the quirky side of snacking, the story of this iconic Cheeto is sure to leave you astonished.
- What was the selling price of the Charizard Cheeto? The Pokémon-shaped Cheeto sold for $87,840 at auction.
- Where was the Cheeto discovered? It was found by 1st and Goal Collectibles in Georgia between 2018 and 2022.
- What did the Cheeto originally sell for at auction? It started at a price of $250 before the bidding commenced.
- What was the highest-selling Cheeto? A Flamin’ Hot Cheeto shaped like Harambe sold for $99,900.
- How can I find unique Cheetos? Collectors often search eBay or auction houses for uniquely shaped Cheetos.
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